Research Methods : Designing and Conducting Research With a Real-World Focus,...

Description: Research Methods : Designing and Conducting Research With a Real-World Focus, Paperback by Picardi, Carrie A.; Masick, Kevin D., ISBN 1452230331, ISBN-13 9781452230337, Brand New, Free shipping in the US Picardi, an industrial/organizational psychologist who teaches management at the U. of Bridgeport, and Masick, an informatics manager and adjunct business and psychology professor, acquaint graduate and upper-level undergraduate students in business or psychology courses like industrial/organizational psychology, community psychology, school psychology, program evaluation, organizational behavior, marketing, and human resource management with tools for conducting research, how to determine which ones to use, and why the methodology selected is appropriate, as well as its strengths and limitations in real-world settings. Beginning with the fundamentals of research methods, they cover variables, measures, and hypotheses; ethical and legal considerations; reliability; statistical conclusion and internal validity; construct and external validity; experimental, quasi-experimental, nonexperimental, and survey research designs; and research interpretation and application, including the integration of statistical terminology with validity and statistical analyses, the generalization of results to field settings, bridging the science-practice gap, and writing a report. Research articles from business and psychology journals are discussed throughout. Annotation ©2013 Book News, Inc., Portland, OR ()

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